The Mail Preference Service (MPS) is a file containing a list of names and addresses of people who do not want to receive Direct Mail from IDMA Member companies. IDMA Member companies are obliged to suppress their databases using this file (in accordance with the IDMA Code of Practice). Suppressing databases using the MPS file is not a legal obligation and the IDMA Code of Practice does not apply to Direct Marketing companies that are not IDMA Members.
To register with the Mail Preference Service, download the MPS form, complete and return to the following address:
Sarah Wyer
IDMA Secretariat
93a Lagan Road
Dublin Industrial Estate
Glasnevin
Dublin 11
Alternatively, or if you cannot download the form, you can ring the Irish Direct Marketing Association (IDMA) directly on 01- 8304752. They will send a Mailing Preference Form out in the post.
If you do not wish to receive Direct Mail from non IDMA members you should write to the company and request for your details to be deleted from their databases. They must confirm within 40 days that they have dealt with your request. Please view www.dataprivacy.ie for further information.
